#DefragCon 2013 Notes: Unpacking Data’s Baggage: Lessons from Airport Security – Stephen Messer, Collective[i]

Unpacking Data’s Baggage: Lessons from Airport Security – Stephen Messer, Collective[i]

  • BigData will disappoint if you fixate on its size. What matters is getting fast, relevant, accurate results
  • Many don’t think through their business, so they don’t know what they want from their data
  • Big Data has reached the hype cycle and we are now looking for good stories of value
  • Looking at the travel industry, there are three ways to attack big data problems:
    • 1. Random – odd rules come out
    • 2. Everything – leads to exhaustion and missing good results
      • Applying Rules – looking at the past to define the rules of the future, except when you have changing behavior
    • 3. Question anomalies – finding issues then find the questions to ask
  • Reporting (information) vs. analytics (insight)
  • “#BigData is worthless until a scalable and accurate process for generating insights is refined and standardized”