LaunchAny is a consulting firm that specializes in digital transformation through APIs, microservices, cloud-native architecture, containerization, and serverless, IoT, and edge computing.

We bring business and IT needs together into a cohesive solution that delivers value to both your business and your customers.


  • API product strategy and design
  • Microservice architecture
  • DevOps and cloud-native architecture
  • API training and coaching
  • Technical writing and developer marketing

Industry Experience

We have worked in a variety of business domains and product categories, including:

  • Fintech/banking
  • Commercial insurance
  • Healthcare
  • Supply chain management
  • Manufacturing
  • Airline industry
  • IT management and monitoring
  • Enterprise mobility
  • SaaS-based software products (B2B)


LaunchAny was started in 2005 by James Higginbotham, a founding member of one of Austin’s most successful software consulting firms, MomentumSI (acquired by VMware in November 2014).