A Guide Who Has Walked the Trail
I’m James Higginbotham. I founded LaunchAny in 2005 to bring business and IT needs together into a cohesive solution — through APIs, microservices, cloud-native architecture and, increasingly, AI.
Before LaunchAny, I was a founding member of MomentumSI, one of Austin’s most successful software consulting firms (acquired by VMware in November 2014). Today I work side by side with enterprise teams as a peer — offering the right tools and the local guidance to make lasting change.
Boutique by Design
Peer, not vendor
You work directly with an experienced practitioner, not a rotating bench.
Outcomes first
Strategy tied to your operating model and business goals, not just IT systems.
Leave teams stronger
Training and coaching are built in, so the capability stays after we leave.
Take the Map with You
Principles of Web API Design
A guide to the full API design lifecycle: align stakeholders on outcomes, design APIs that deliver value, choose between REST, gRPC, GraphQL and event-based styles, decompose APIs into microservices, and mature your API program.
Invite James to speak
Keynotes and workshops on API strategy, API design and enterprise AI integration. See recent presentations.