#DefragCon 2013 Notes: Great, Software Ate My World. Now what? – Oren Teich, Heroku
Great, Software Ate My World. Now what? – Oren Teich, Heroku The way that we are engaging and interacting is changing “Software is eating the world” Replace ‘Eating’ with ‘Changing’ “Software is changing the world” We now have a blank canvas It is shaking up the value chain, shifting where the value gets created Clayton Christenson – supply chain not good enough Oren’s corollary: “With software, there is always a spot in the value chain that isn’t good enough” Can you solve a problem? And solve it in a human way that delights people? Design unlocks delight Design is a deep thought that thinks about how it will be used and shared Simple delivers a debit card that has a rubber band around the credit card number to allow people to share pictures of their packaging Design disappears Dropbox – one button install and done – files are just synced everywhere Design != aesthetics Facebook pisses off millions of users at a time Design is about engagement Design resets expectations iMac allowed computers to be in the living room without being ugly Heroku designed a single command deploy (e.g. git push heroku master) Design is never good enough. Design is endless Developer’s story: Software is eating the world Designer’s story: Delight through design Winning = Designers + Developers
Great, Software Ate My World. Now what? – Oren Teich, Heroku
- The way that we are engaging and interacting is changing
- “Software is eating the world”
- Replace ‘Eating’ with ‘Changing’
- “Software is changing the world”
- We now have a blank canvas
- It is shaking up the value chain, shifting where the value gets created
- Clayton Christenson – supply chain not good enough
- Oren’s corollary: “With software, there is always a spot in the value chain that isn’t good enough”
- Can you solve a problem? And solve it in a human way that delights people?
- Design unlocks delight
- Design is a deep thought that thinks about how it will be used and shared
- Simple delivers a debit card that has a rubber band around the credit card number to allow people to share pictures of their packaging
- Design disappears
- Dropbox – one button install and done – files are just synced everywhere
- Design != aesthetics
- Facebook pisses off millions of users at a time
- Design is about engagement
- Design resets expectations
- iMac allowed computers to be in the living room without being ugly
- Heroku designed a single command deploy (e.g. git push heroku master)
- Design is never good enough. Design is endless
- Developer’s story: Software is eating the world
- Designer’s story: Delight through design
- Winning = Designers + Developers