#DefragCon 2013 Notes: Unpacking Data’s Baggage: Lessons from Airport Security – Stephen Messer, Collective[i]

Unpacking Data’s Baggage: Lessons from Airport Security – Stephen Messer, Collective[i]

• BigData will disappoint if you fixate on its size. What matters is getting fast, relevant, accurate results
• Many don’t think through their business, so they don’t know what they want from their data
• Big Data has reached the hype cycle and we are now looking for good stories of value
• Looking at the travel industry, there are three ways to attack big data problems:
  • 1. Random – odd rules come out
  • 2. Everything – leads to exhaustion and missing good results
    • Applying Rules – looking at the past to define the rules of the future, except when you have changing behavior
  • 3. Question anomalies – finding issues then find the questions to ask
• Reporting (information) vs. analytics (insight)
• “#BigData is worthless until a scalable and accurate process for generating insights is refined and standardized”