#GlueCon 2014 Notes: How, Why and When to R&D — Adam DuVander, SendGrid Labs
Keynote: How, Why and When to R&D — Adam DuVander, SendGrid Labs Hackathons as performed by a hardware manufacturer: “Bring your ideas.. some wood, we’ll provide the hammers and coffee. Then you will have your 48 hour house” Hackathons have their place, but API providers need to rethink their approach by looking at 5 key areas 1. Business Development Seek out great partners (AccuWeather.com) 2. Sales Twilio had complete self-service, yet offered a full service sales team 3. Marketing Look at what you have and find things that are interesting and how to solve problems Complete and accurate documentation slightly above one with good uptime Docs = tutorials, sample apps, client libraries Developer marketing isn’t like traditional marketing – it requires community 4. Community Online: StackOverflow, etc. Offline: Meetup, conferences, hackathons (only 1/5th of your strategy, if that) 5. Open Source Contribute to what you use 6. Create a service that is popular – Done! Nothing else to do!
Keynote: How, Why and When to R&D — Adam DuVander, SendGrid Labs
- Hackathons as performed by a hardware manufacturer: “Bring your ideas.. some wood, we’ll provide the hammers and coffee. Then you will have your 48 hour house”
- Hackathons have their place, but API providers need to rethink their approach by looking at 5 key areas
- 1. Business Development
- Seek out great partners (AccuWeather.com)
- 2. Sales
- Twilio had complete self-service, yet offered a full service sales team
- 3. Marketing
- Look at what you have and find things that are interesting and how to solve problems
- Complete and accurate documentation slightly above one with good uptime
- Docs = tutorials, sample apps, client libraries
- Developer marketing isn’t like traditional marketing – it requires community
- 4. Community
- Online: StackOverflow, etc.
- Offline: Meetup, conferences, hackathons (only 1/5th of your strategy, if that)
- 5. Open Source
- Contribute to what you use
- 6. Create a service that is popular – Done! Nothing else to do!