If you are struggling with trying to find a term for your website copy or functionality that covers a variety of user types or concepts, it is typically a sign of too much generalization. Consider trying to find the terms that best focus your effort, not broadens it, so that you find the perfect customer through your choice of words. Using generic terms often will create a lukewarm response from potential customers and show you don’t truly understand their needs. It will also help you build only the features needed to solve their problems, not the world’s problems.
[tags]startups, startup development[/tags]